How to Choose your Gamification Platform
There are now many business owners who are at a loss on how to grow and to also develop their loyalty programs or in engaging their long-time employees. A gamification platform is developed by companies who specializes in user engagement. They will be able to help make the life of any non-tech savvy owners easier through the case of centralizing and organizing all engagement efforts. But the new engagement solutions are popping up daily. In this article, you will get the aid that you need in choosing a gamification platform.
Determine What you Wish to Solve
This actually is considered to be the most vital step, but companies tend to fail in approaching gamification with specific goals. A common thing that we see are companies who tends to expect gamification to solving problems such as having low customer engagement and also on poor sales. These kind of problems have various causes and usually cannot be fixed with only a single initiative.
It is best that you focus on a certain metric which will impact your broader goal. When you wish to increase your sales, you should consider a game-plan with how you could do that and consider figuring out on how gamification could support the plan. Once you have identified a certain behavior which you wish to change, you will then be able to tailor gamification programs on a particular goal. An example of this is where you may notice that the sales team is not following leads that are past the second call. When you wish to change it, you can change a leaderboard ranking for each team member and reward points when following up on the leads for several times.
Determine your Target Market
There are two main types of gamification programs. These are the ones that are aimed at consumers or users and the ones that are aimed at employees. It is important that you determine which one you need, which however depends on the kind of business which you have. If you ever try to improve office morale, employee gamification programs will be the best one. If ever you wanted to raise consumer awareness on a particular product, user-focused gamification programs would be the more appropriate one.
Know the Programs Scale
Concrete ideas in fact are important because the scale of the program dictates the implementation timeline, the vendor type required as well as the amount of data which you need to analyze.
Setting a Budget
Whatever your project goals may be, it’s helpful if you have an idea with how much you would really want to spend. Though you may not know how much is the cost of a gamification program, it’s essential that you have a clear maximum budget for it.
Search for Vendors
When you have determine the problem, it’s essential that you find your target audience, determine what’s the scope of the program and to also know your budget, which can in fact all be done by choosing a vendor.