World of mouth delivered via pals, relatives, acquaintance, workmates, neighbors etc can be more effective that marketing and advertising with methods such as TV, SEO, PPC, and newspapers. Certainly, techniques like content marketing, TV advertising and search engine optimization are indispensable to auto repair marketing in a highly competitive online and offline marketplace. However, you can increase your earnings when you give your various marketing activities the power of word of mouth.
By word of mouth marketing, we mean getting more business as a result of people referring others to you based on some interesting and relevant information, tips, features, or activity you provided them. If you operate a car repair garage, below are some practical tips for doing this:
Utilize Email Newsletters
Email newsletters can be frequently send to customers as a pragmatic way to stay connected. But word of mouth referrals may not be realized when the mail does not border on only discounts, specials, and offers. Rather, use content marketing in your email newsletters and provide information that your customers will find both entertaining and useful, such as review of the best mobile apps to have for a road trip. A lot of customers value content that’s personalized around their curiosities, and they believe that businesses delivering that content are focused on having close, greater connections with them. Therefore, writing interesting and informative reads and sending them via email newsletters to your car repair customers can inspire them to share the information with others, enhancing the prospects for your referral revenue.
Once you’ve created a couple of social media profiles, for example on Facebook, Twitter, and Instagram, post and share items that your followers, who are either customers or prospects, will find important and entertaining. Here, you’ll be using your social media profiles, not to sell, but to engage your networks in a more casual, respectful way, providing them with things they may want to share with their own network contacts. You may come up with social media profiles full of appropriate, useful, and viral-ready material.
Don’t Neglect Customer Reviews
A lot of prospective buyers find reviews left by prior or current customers important to some extent. In a nutshell, you may have prospective customers that won’t even engage you if you’re not providing a way for them to establish the opinion of other customers about your products and services. As such, be open to requesting customers to leave reviews for your service, whether pleasant or not. You may gain word of mouth business through customer feedback provided on platforms like Google, Yelp, and Facebook.