Point Of Interest about Nation Branding
Long ago, the strategy that most nations especially the powerful nations used to use in order to get power and recognition is that they could enslave an entire nation and that is how they established their power that is no longer working these days. For most businesses, they have to plan for branding strategy in order to be successful with that and this is the same approach that nations need to use in order to be successful with their branding also. There are some strategies that countries usually use, for example Costa Rica which focuses on the tourism of its country and this is a great branding strategy that the country uses. There are lessons that we can learn from the things that other countries have done in order to ensure that they have branded themselves successfully and these are what you’re going to talk about in this article.
In some situations, countries that is very small in size and cannot even be noticed by people can only take themselves to the top in terms of a branding strategy by carefully telling the story to the world in the case that they have one and this is what is going to give them a good position in terms of branding.The hardships that are country may have faced in the past can be a very good story to tell the world and that is how they can be able to blot themselves up because the history of such a nation is very much big part of the story of the nation and therefore by telling it to others, I countries able to successfully map itself as a great nation. One of the countries that has been successful in telling a story is United Arab Emirates and specifically Dubai which is a city that anybody can point out in the world regardless of being a country that is only 50 years old and a conglomeration of states that were wants nothing and therefore they told their story and now they are very significant country.
Costa Rica is a very interesting country in South America which has used a stereotype to change its branding strategy and place it self as one of the major attractions of tourism in the world and this has been very successful because the country concentrated on all the right things in terms of taking a stereotype that people usually had and turning it into something that people get attracted to successfully.This is so much such that the advertisements in this Kiss PR small country all reflects this kind of life which is known as pure life to them. A major lesson that can be learned from Costa Rica is that countries should be careful enough to honor the pledges that they give to people.
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